Every four seconds someone loses their life to suicide.

More than 43 million Americans suffer from mental health issues. In the UK 1 in 4 people experience a mental illness each year. Around 100 million people in Africa suffer from depression and 85% of those have no access to treatment. Mental health is a neglected problem in every society and our goal is to raise awareness and provide resources to those suffering wherever possible.


Until we can afford more, we donate 2% of all sales to organizations we believe are effective mental health resources, and meet the highest criteria for financial health, accountability and transparency.

The JED Foundation.

JED is a non-profit that protects emotional health and helps prevent suicide for our nation’s teens and young adults. The organization partners with high schools and colleges to strengthen their mental health, substance misuse, and suicide prevention programs and systems. They equip teens and young adults with the skills and knowledge to help themselves and each other, as well as encouraging community awareness, understanding and action for young adult mental health.


Text “START” to 741-741 or call (800) 273-8255 to get help now, or visit to make a donation directly, volunteer or explore more help options.

Mental Health is Health.

“Mental Health is Health” is an interactive initiative by MTV rooted in the reality that we all have mental health and need to take care of it like we do our physical health. The initiative aims to normalize conversation, create a connection to resources and inspire action on mental health.


Visit for help and resources for yourself and those close to you.

The Hi, How Are You Project.

The Hi, How Are You Project is a non-profit organization inspiring new conversations around mental health issues by funding and creating thoughtful media content, projects and events, and provides a platform for the exchange of ideas and education on mental well-being. Supporting this project requires a pledge to ask people, “Hi, how are you?” Doing this with genuine concern and without judgement helps friends and family open up about complex issues, provides support, and can even save lives.


Visit to make a donation directly or learn about volunteer opportunities.

988 Suicide and Crisis Lifeline.

The National Suicide Prevention Lifeline is a national network of local crisis centers that provides free and confidential emotional support to people in suicidal crisis or emotional distress 24 hours a day, 7 days a week in the United States. They are committed to improving crisis services and advancing suicide prevention by empowering individuals, advancing professional best practices, and building awareness.


Visit for resources or to get involved, or call 988 for immediate help.

Buying our products isn’t enough.

Our guiding principle is that making a powerfully beautiful world requires powerfully compassionate people willing to help those around them. Here are four great ways to start::


• Get educated and raise mental health awareness.

• Volunteer for a mental health cause you believe in.

• Donate to a reputable mental health action organization.

• Check in and be there for the friends, family and strangers around you.


Mental health issues will always exist, and doing whatever we can, wherever we are, is an ongoing responsibility we all share. We hope you will get involved and help relieve suffering and contribute to a better world for everyone.

If you or someone you know needs immediate help, contact the Suicide and Crisis Lifeline 24 hours a day at 988.